Although it’s still too early to tell what will come of it, many major companies are taking on the additional network. So far, it seems the main differences between the two are Facebook’s applications and advertisers versus Google+’s Hangouts feature. From video chats with Muppets to exclusive deals for liking a page, these are just a few ways companies are getting creative.
Read also: Google+ launches brand pages [VIDEO]
1. The Muppets
Jim Henson’s Muppets have not made a movie since 1996 — before Facebook or Google even existed. But they’ve found some interesting ways to incorporate social media into their marketing. In promotion of the upcoming film, the Muppets are ambitiously attempting to get a bazillion likes from all of the related pages on Facebook. (Miss Piggy’s separate page, Kermit’s, the movie’s, etc.) You can even tell a friend they look like a Muppet, although I’d hold off on citing Miss Piggy.
The Muppets’ Google+ page, which launched earlier this week, is also off to an interesting start. Followers got to video chat with Miss Piggy, thanks to the Hangout feature.
2. Macy’s
This is another example of one of the biggest differences between Google+ brand pages and Facebook pages — apps. Companies have the convenience of like-gating on Facebook. Macy’s is doing this type of promotion in preparation for Black Friday.
Contests have been an equally popular form of social media marketing on Facebook, and we’re beginning to see it utilized on Google+. Macy’s is running a contest to celebrate its G+ launch, giving nine followers the chance to chat live with the company’s executive editor and style blogger.
3. Dallas Cowboys
An advantage to Facebook is that it allows ecommerce plugins on pages, making it easy for fans of sports teams such as the Dallas Cowboys to support and shop for their favorite team. This is a common application found in Facebook pages.
The Cowboys’ Google+ page has more video content, such as famous past plays, and questions sparking follower feedback on the team.
4. Good Morning America
Certain apps on Facebook require you to like the company’s page in order to receive exclusive content, such as what Good Morning America is doing on its page. So far there is not a similar application for the company on Google+, so it is updating followers with breaking stories.
The morning television show is also utilizing Google+ Hangouts. It will be interesting to see how news sources will utilize the live video chats. Perhaps for exclusive content?
5. Pepsi
The popular soda manufactured by PepsiCo. has always been known for its catchy jingles, so it comes as no surprise that music plays a role in its social media marketing. Advertising on Facebook allows companies to feature other companies they sponsor, for example, Pepsi’s ads for The X Factor.
Pepsi’s Google+ page contains a series of music history images by decade. We might see a trend in companies posting more informational content on Google+ and more consumer content on Facebook.
(Mashable)
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November 23rd, 2011 at 12:31
Recently Google launched their Brand Page, which will help bring more people on Google+. Companies can do live video chats with their customers through the Brand Page. Google is working towards having multiple admins on the Brand Page, somewhat like Facebook, who will maintain and control the page. From a business point of view, Google Plus pages are more effective and can easily promote brands.This is because even people outside of your “circles” can view the Brand Page. The Brand Page also has an upperhand as one has access to Google’s other sevices and tools, like search engine, documents, Google Maps, shopping, videos, news, places, etc. With these advantages it certainly looks as though Google Plus is gonna win the race in the coming years.
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