As a part of a greater push into e-commerce, Facebook announced a whole slew of retail partnerships Thursday night at a press event held at the iconic FAO Schwarz toy store in New York City.
The social network launched in September a service called Facebook Gifts, allowing users to buy and send real gifts to friends. Now these partnerships have added hundreds of gifts to its product offering lineup.
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New retail partners include babyGap, Fab, Brookstone, Lindt and ProFlowers. Users can also send TV shows and music with subscriptions to Hulu Plus, Pandora and Rdio.
All of these products will be made available on Facebook in the U.S. in the upcoming weeks, the company said. It will also start selling wine from notable wineries such as Robert Mondavi Winery in the near future.
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The move is a part of an effort to encourage users to make transactions directly on the platform. The company recently made its gift service available for iOS and Android users, and also added charitable donations to the platform after Hurricane Sandy caused damage to parts of the Northeast last month.